How does this work?
While UNdiscovered is an excellent addition for current subscribers of discovery+, we recognize that there still may be a hurdle in acquiring new subscribers. This is why we created an in-person marketing initiative surrounding Undiscovered that will appeal to audiences who would be interested in the content available on discovery+ but are not currently subscribed to the service.
BIG Idea
Partnering with museums and other educational institutions, discovery+ will install exciting interactive pop-up exhibitions that mirror UNdiscovered. Participants will be able to work their way through the experience, learning as they go, much like the virtual version of the game. At the end of the experience, participants will get a card instructing them to sign up for their free trial of discovery+ so they can continue the experience online.
Digital Marketing
With a series of short promotional videos for social media, and digital media advertising, we will work to promote UNdisocvered and discovery+ across the globe. We will also activate our tech-savvy loyal audience base to help promote UNdiscovered across their social media channels through the sharing of points and rewards.