What is UNdiscovered?
With the vast amount of content available, it is no wonder audiences are struggling to find some of the hidden gems on discovery+. Some users are also hesitant to explore the full catalogue through their own volition because they feel overwhelmed by the choices available to them, so they stick with what they know. With UNdiscovered, users who normally stay within their streaming comfort zone will finally be able to break out of their shell and explore all that discovery+ has to offer!
Who is UNdiscovered for?
UNdiscovered is meant for everyone!
But for those who struggle to get out of their content comfort zone, UNdiscovered is exactly what you need. Check out our sample persona to see if you find any similarities!
Take Mark, for example. Mark loves the Food Network; it’s all he watches, which is the main reason he is subscribed to discovery+. He spends a lot of time online in the gaming world as an escape from his reality and loves to share his opinion with others (only online, of course). He lives alone, so he never really has anyone to push him outside of his comfort zone, but he wants to expand his tastes, he just does not know where to start. UNdiscovered will do the work for him!